References - Excerpt
2023
Thought Leadership Strategy - Wempe, Germany
2021
Social Media Corporate Strategy Concept - Dräger, Germany
2020/2021
Corporate Instagram Strategy Concept & Implementation - Dräger, Germany
2020
Strategy & Implementation Responsible for Corporate Podcast - Dräger, Germany
2018
Social Media Strategy Concept for Dräger Dreamguard - Dräger, Germany
2016
Establishing Social Media Tool - Grohe, Germany
2015
Concept Lead of Instagram Strategy - Tchibo - Germany
2013
Concept Lead of editorial concept for Tchibo ideas (crowdsourcing platform) - Tchibo, Germany
Strategy
Content Creation
2023
Event Photography: David Garrett - CinemaxX, Germany
2023
LinkedIn, Instagram & Intranet: Copy Writing - Wempe, Germany
2022
LinkedIn & Website Copy Writing - Sharpist, Germany
2018 - 2022
Various Content formats: Copy Writing, image and video assets - Dräger, Germany
2015
Field to body (transparency in the supply chain) - Tchibo; Ethiopia
Strategically responsible for integrated social media campaign, film production, asset management across all communication channels
Project Team Lead of production team in Germany and Ethiopia
2015
WE Programme Campaign - Tchibo; India, Vietnam & China
Strategically responsible for integrated social media campaign, agency orchestration, film production, asset management across all communication channels, KPI setting, reporting
Project Team Lead of production team in Germany and Asia
2014
Cotton made in Africa Campaign - Tchibo; Zambia
Strategically responsible for integrated social media campaign, agency orchestration, film production, asset management across all communication channels, KPI setting, reporting
Project Team Lead of production team in Germany and Zambia
2011 to 2014
Mount Kenya Project - Tchibo; Kenya
Strategically and operationally responsible for integrated campaign with asset production across all communication channels, online and offline, including Facebook engagement campaign, online shop, corporate website, offline magazine, POS materials
Project Team Lead of production team in Germany and Kenya
Corporate Social Responsibility
2021
Exhibition Communications A+A, Live Streaming Host - Dräger, Germany
Responsible for editorial planning & execution, Influencer Relations on-site and presenter at live stream
2020 - 2021
Podcast - Dräger, Germany
Moderator / host of frequent podcast episodes related to “hygiene” as a topic, Cooperation in episode-planning, publish episodes
2017
Grohe Social Media Communications for ISH Exhibition - Grohe, Germany
Responsible for editorial planning & execution, Influencer Relations incl. Event
2016
Grohe Sense Video Campaign on YouTube - Grohe, Germany
Responsible for YouTube campaign & cooperation in video production (stories, agency-steering)
2013
Ice cream kitchen products – hidden objects game - Tchibo, Germany
Responsible for facebook campaign, consistent of agency orchestration and reporting
2013
Cafissimo PICCO: Product launch capsule machine - interactive social media story - Tchibo, Germany
Overall responsible for complex social media storytelling campaign across all channels, consistent of agency orchestration and reporting
2010 - 2012
Editorial Planning across all products and corporate themes - Tchibo, Germany
Product Marketing
2022
Strategische Konzeption & Umsetzung von Owned Events zur Leadgenerierung - Sharpist via Schoschanna.de, Deutschland
2004 - 2007
Product consultant on various Exhibitions & Events - Volkswagen Individual GmbH
2004
Presenter on stage at Drupa Exhibition for Hewlett-Packard Indigo - Intercris, Germany
2007 - 2009
Supervisor of exhibition hostesses at CeBit trade fairs - ALK Technologies Ltd., UK
2008
Supervisor of event hostesses at Polo tournament - BPE Baltic Polo Events GmbH, Germany
Events
2008 - 2010
External Press Office & for clients e.g. mobile.de, High End Society, Shure - Achtung!, Germany
Plan, develop and implement PR strategies
Liaise with and answer enquiries from media, individuals and other organisations
Research, write and distribute press releases to specific media
Analysis & clipping report
Preparation of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, photo and film shootings
Maintain and update information on clients' website newsrooms
