Wherever you need me.
Strategy
Your social media strategy has been idle for a long time, new social web rules need to be considered and, in addition to the daily to-do's, coming up with ideas for TikTok, Instagram, LinkedIn etc. doesn’t work just like that?
Let's first find out together what you actually have in mind: What are your goals? What solution does your product offer? Where is your target group and what interests and moves it?
I would be happy to help you to draw a clear framework and set the direction.
Are you missing a basic brand or communication strategy? No problem, I support you in setting up your brand as a whole and defining key performance indicators (KPI’s) as well as preparing the way for all marketing-related trades.
Maybe we start with a workshop in which we define your goals and target groups, compare platforms and determine them to suit your brand, find topics and plan them appropriately for the platform and/or discuss metrics (Key Performance Indicators) for meaningful reporting?
I also like to take a closer look with you at your current social media activities in order to optimize them.
Content
Sleeves up, let's go!
I advise you on the creation of your social media profiles, the editorial plan, how to implement content ideas in photos, videos and graphics through to copies on point for posts and blog entries - summing up: your need for communication content.
What is missing? Right: Regular community management and reporting that shows you which content was well received and which was not. Here as well: I would be happy to support you!
Campaigns
On average, social media posts are only viewed for 1.7 seconds and organic, i.e. unpaid reach, is becoming more and more difficult to achieve due to increasingly sophisticated algorithms.
In order for your topics to reach the right target groups, your content must stand out with unusual image or video content and clear messages. In addition, I advise you on how you can use paid - i.e. "sponsored" - posts. This results in the right content mix of organic and paid content in your campaigns.
